CANYON, Texas – West Texas A&M Athletics has announced a partnership with Teamworks Influencer to launch the West Texas A&M Exchange to connect student-athletes and businesses for Name, Image and Likeness (NIL) opportunities.
 
"We are excited to continue our partnership with Teamworks Influencer by adding Name, Image and Likeness opportunities for our student-athletes" said WT Vice President of Athletics Doug Lipinski "This platform will allow our student-athletes to connect with sponsors and supporters to help maximize their NIL prospects, Teamworks Influencer does a great job of educating athletes on the NIL process as well as providing brand-building tools and financial literacy."
 
Free to both student-athletes and commercial enterprises, the West Texas A&M Exchange provides a customized portal for communicating with student-athletes and fulfilling market-based NIL opportunities.
 
The Teamworks Influencer platform will offer WT student-athletes the ability to engage in promotional and related branding opportunities with Buff fans, local and national sponsors, and donors, while also providing education and training in financial literacy, brand building and more. Supporters can access the West Texas A&M Exchange by CLICKING HERE.
 
"West Texas A&M Athletics has built a forward-thinking NIL program that prioritizes education, compliance, and brand-building," said Teamworks Senior Account Executive Sean Kelly. "We're proud to power the West Texas A&M Exchange and help student-athletes unlock new NIL opportunities with the support of their local community and beyond."
 
After registering, a business can access a database of WT student-athletes, searchable by a variety of criteria, to message a student-athlete directly or request contact information. Once an NIL agreement is reached, a customized reporting form is created and forwarded to West Texas A&M's compliance office.
 
The West Texas A&M Exchange also includes a payment processing tool to securely pay student-athletes and create a 1099 form that lives in the student-athletes' Influencer app for more efficient tax reporting. Through the Teamworks Influencer platform, users are also able to track social media growth and engagement.
 
About Teamworks Influencer
Teamworks Influencer, available on Teamworks' Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The Influencer athlete app educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. 
 
The Influencer platform also includes the impactful Influencer Exchange. Schools can direct businesses, collectives, and fans seeking to find, communicate with, pay, and report NIL transactions with student-athletes in this school-customized NIL exchange. The Influencer Local Exchange maximizes the student-athlete wallet share while streamlining compliance and tax reporting responsibilities. To learn more about the Influencer Exchange, please visit teamworks.com/influencer.