Name, Image, and Likeness (NIL)

General Info

West Texas A&M Exchange

Athlete's Thread

Influxer

What is NIL?

NIL stands for Name, Image, and Likeness. It refers to a student-athlete’s right to earn compensation by using their personal brand in commercial activities. Examples include endorsement deals, social media promotions, autograph signings, sports camps, or selling merchandise. NIL does not affect a student-athlete’s scholarship or eligibility as long as activities follow state law, NCAA rules, and West Texas A&M policies.

What Does NIL Do?

Empowers student-athletes to build and profit from their personal brand.
Creates opportunities to engage with businesses, community groups, and fans.
Requires responsibility in contracts, taxes, conflicts of interest, and compliance.
Protects fair play by preventing NIL use as recruiting inducements or pay-for-play.

WAYS TO SUPPORT STUDENT-ATHLETES

Texas NIL Law – Key Rules (Bill 1385)

May enter into NIL agreements after enrollment
Must disclose all NIL contracts to West Texas A&M Athletics before signing
NIL contracts must end when the student-athlete’s participation in WTAMU athletics ends
During practice, games, or other official team activities
While wearing university logos, uniforms, or using school property
Student-athletes may not promote:
Alcohol, tobacco, or e-cigarettes/nicotine products
Anabolic steroids
Sports betting or casino gambling
Firearms they cannot legally purchase
Sexually oriented businesses (defined in Section 243.002, Local Government Code)
Must complete a financial literacy workshop before signing NIL deals
NIL contracts must follow the university’s honor code and student rules
No NIL compensation before enrollment
No use of NIL promises as recruiting inducements

NCAA NIL REFERENCE PAGE

DISCLOSURE FORM (FOR SA'S)

CONTACT INFORMATION:

Joshua Roberson

Zoe Spencer