Zoe Spencer joined the West Texas A&M Athletics administrative staff in December of 2024 as the Associate Athletic Director for Branding & Strategic Initiatives.
Spencer will oversee the West Texas A&M Buffalo Club along with branding, merchandising and ticket office operations. The role will manage all hospitality areas (Fairly Group Club, Buffalo Stadium Suites, FUBC Buffalo Club Room) as well as season tickets and group ticket sales.
Zoe comes to Canyon from Grand Valley State where she served as the Athletics Corporate Partnerships Director for the Lakers. While at GVSU, Spencer was responsible for developing and managing 1.4 million dollars annually in strategic sponsorship agreements that aligned with the athletic department’s objectives.
Spencer earned her Bachelor of Arts degree in Advertising and Public Relations from Grand Valley State in 2021 followed by a Master’s of Science in Communications in 2023.
