CANYON. Texas – West Texas A&M Athletics is proud to announce an exciting new partnership with BrandU, a leading creative agency specializing in collegiate sports branding and design. This collaboration will focus on developing cutting-edge game day graphics and introducing a new logo that reflects the bold vision and region of WT Athletics.
 
"We are thrilled to be working with BrandU as we elevate the identity of WT Athletics," said Zoe Spencer, Associate AD for Branding and Strategic Initiatives "Their expertise and innovative approach perfectly align with our goals to enhance our brand and elevate WT to new heights."
 
BrandU's creative team is working closely with WT Athletics to craft a bold and modern design strategy that reflects the values, energy, and tradition of West Texas A&M University. The new logo and graphic elements will be unveiled in the coming months, marking an exciting chapter for Buff Nation.
 
"We're thrilled to join forces with West Texas A&M and Vice President of Athletics Doug Lipinski," said Nate Chase, Co-Founder of BrandU. "He has a bold, forward-thinking vision for the Buffs brand, and it's an honor to help bring that vision to life for both the fans and student-athletes."
 
BrandU's unique approach enables schools and brands of all sizes to produce custom content that drives engagement across digital platforms.