CANYON, TEXAS – West Texas A&M today announced a five-year partnership with Playfly Sports, the sports industry's leading revenue maximization company for its ticketing and sponsorship sales across all sports.
 
"This partnership with Playfly will be transformational for West Texas A&M University's approach to revenue generation and will have a significant impact making them the natural fit for taking over our ticketing and sponsorship operations," said Doug Lipinski, Vice President of Athletics at West Texas A&M. "In enhancing our corporate partnership structure and modernizing our operations, Playfly will ensure that we are well-positioned for future growth as the collegiate landscape changes. I would like to thank Dan Gale and Brett Jones of LEONA for their guidance during the process."
 
This relationship comes a year into a 15-year multimedia rights (MMR) agreement between Playfly Sports and Texas A&M, announced in February 2025. An on-campus staff of three in Canyon will manage sponsorship sales and fulfillment, ticket sales, and operations. 
 
"In today's complex college sports landscape, every moment and aspect of revenue generation counts," said Gil Beverly, President, Playfly Aspire. "We're proud to have partners like West Texas A&M seeing the impact of our work translate into reality and extend the scope of our relationship. The landscape is challenging, but the message is clear: Playfly delivers results."
 
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry's leading revenue maximization company drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. 
 
Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. 
 
Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com.